Web Site Graphics

By admin

Graphics for the new marketer can be a real challenge, so a lot of them choose the easy option of using no graphics on their web sites. Then, they find that, although they have great copy, their conversions are not what they expected. Why does this happen?

Studies have shown that nearly half the population is composed of “visual people”. For these “viewers” the old saying a picture says a thousand words hits the nail right on the head. So for them a website with no graphics is boring and uninviting. They cannot visualize words. They need graphics. So you may have just lost half the people interested in your product because you have no graphics on your website.

That said, no graphics may be better than poor graphics because poor graphics may give the reader the impression of an inferior product. So with poor graphics you may have lost even more people interested in your product.

Videos on the other hand can be a great marketing tool, but if they are poor quality and are slow to load, your reader will become quite frustrated and lose interest in your product.

Remember that not everyone has high speed internet access, even today, so just putting a slow loading video on a website sales page with just a buy button can actually turn away people who really want and need your product.

In conclusion, all marketers need to identify their target market and create a balance between sales copy, graphics and videos to suit that market and their particular product.

Source:  keries.com